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USGA x Deloitte

Sam is an award winning Director and Writer with a passion for crafting on-screen moments that audiences have a real connection with. A ‘performance director’ in the purest sense, Sam’s foundation for any piece of work is believable characters and authentic performances. As Sam will tell you, “If we don’t believe the people on screen, then non of this counts for much."

Sam is an award winning Director and Writer with a passion for crafting on-screen moments that audiences have a real connection with. A ‘performance director’ in the purest sense, Sam’s foundation for any piece of work is believable characters and authentic performances. As Sam will tell you, “If we don’t believe the people on screen, then non of this counts for much."

A great collaborator, Sam worked as both a Producer and as an advertising agency Copy Writer prior to becoming a Director, giving him a deep understanding of the film-making process and great empathy for the challenges faced by his associates on any given project. Sam strongly believes that the secret to success is actually quite straightforward. “I always say, ‘Let’s all be trying to make the same film.’ It sounds so simple, but I’m always amazed to hear from my peers how often that isn’t the case.”

A great collaborator, Sam worked as both a Producer and as an advertising agency Copy Writer prior to becoming a Director, giving him a deep understanding of the film-making process and great empathy for the challenges faced by his associates on any given project. Sam strongly believes that the secret to success is actually quite straightforward. “I always say, ‘Let’s all be trying to make the same film.’ It sounds so simple, but I’m always amazed to hear from my peers how often that isn’t the case.”

His passion for the process and collaborative attitude has led to successful advertising campaigns with some of the world’s biggest brands, his recent credits including the likes of Apple, adidas, Citroën, Chevrolet, HBO, Marvel, McDonalds, Mtn Dew, Netflix, Nintendo and Visa.

His passion for the process and collaborative attitude has led to successful advertising campaigns with some of the world’s biggest brands, his recent credits including the likes of Apple, adidas, Citroën, Chevrolet, HBO, Marvel, McDonalds, Mtn Dew, Netflix, Nintendo and Visa.

His work with comedian Ricky Gervais, in particular, received global recognition, winning numerous international awards including advertising’s highest honour - a Cannes Lion, and was referred to by Google as “the most successful piece of branded content we’ve seen.”

His work with comedian Ricky Gervais, in particular, received global recognition, winning numerous international awards including advertising’s highest honour - a Cannes Lion, and was referred to by Google as “the most successful piece of branded content we’ve seen.”

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262 commercials

(and counting)


262 commercials

(and counting)